US aerospace giant Boeing unveiled its 747-8 Intercontinental, a longer and more fuel efficient update of its emblematic jumbo jet, which it hopes will compete with Airbus A-380.
"Look at this marvelous flying machine, it's our future," Pat Shanahan, Boeing's vice president and general manager of commercial airplanes division, said at the unveiling ceremony at the company's plant in Everett, Washington near Seattle.
Jim Albaugh, president of the commercial aviation division, added: "We think our customers will value the low operating costs and passengers will enjoy the comfort of the striking new interior."
Boeing took all by surprise in unveiling a new color scheme -- red and orange -- a departure from its standard blue, in honor of the cultures of Asian clients for whom the colors symbolize prosperity and good fortune.
An estimated 10,000 people attended the unveiling, which was broadcast on the company's website.
The 747-8 keeps its predecessor's humped shape, but is longer to allow for more seats and cargo space.
The new model, Boeing's largest, can carry 467 passengers and is designed for long haul routes. The Airbus A-380 has 525 passenger seats.
Its cost per seat is six percent lower than that of the A-380, according to Boeing.
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